01
1. The funding round
Your highest-leverage release. It creates a permanent public record of validation that investors and candidates both check.
For startups
You do not need a retainer to be taken seriously. You need a well-written release, routed to the right desks, with a report you can show your board.
Startup essentials
Priorities
01
Your highest-leverage release. It creates a permanent public record of validation that investors and candidates both check.
02
Not every feature. The one that changes what a customer can do, with a number attached.
03
A benchmark or survey nobody else has. This is the cheapest way for a small company to earn real links.
04
A senior hire from a recognisable company tells the market what you are building next.
Mistakes
Three patterns account for most disappointing startup campaigns, and none of them are about budget.
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