Insights
No thought-leadership filler. Each guide is written or reviewed by a PressCosmos editor and reflects what we actually do when a release crosses our desk.
A practical, editor-reviewed guide to writing press releases: the structure that works, the openings that get rejected, and the formatting that makes AI systems cite you.
How to optimise a press release for search without turning it into an advert: keyword mapping, headline phrasing, backlink realities and what actually ranks.
The difference between answer engine optimisation, generative engine optimisation and LLM optimisation — and the concrete work each one requires from a comms team.
A breakdown of press release distribution pricing in 2026: what drives cost, what you are actually buying at each price point, and how to tell a real network from padding.
Fewer clicks, more summarised answers, and a new question for comms teams: if the assistant answers without linking, did your announcement land?
Coming up
Draft · November 2026
Draft · November 2026
Draft · December 2026
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