Service
PR that earns rankings, written so a journalist will still run it.
Search optimisation and newsworthiness are not opposites. They only look like opposites when someone stuffs a keyword into a headline that nobody would ever write.
Method
Five things we optimise, in order
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01
Intent, not volume
We start from the question a person types when they are ready to act, not the phrase with the biggest monthly volume.
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02
Headline phrasing
The target phrase goes in the headline only when a human editor would have written it that way anyway.
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03
First 60 words
Where search snippets and AI answers come from. Specific, factual, no preamble.
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04
Entity clarity
Your organisation, the product, the location and the category named precisely and consistently.
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05
Link context
Anchor text variance comes from how syndicating outlets naturally describe you, not from a spreadsheet.
Compliance
Why we say no to link schemes
Selling guaranteed keyword-rich dofollow links from a newswire is a paid link scheme. Search engines treat it as such, and the penalties land on your domain, not ours.
What actually works is slower and more durable: earn editorial links because the story is genuinely useful, and structure the page so search engines can understand it.
- No hidden or client-side cloaked text
- No keyword-stuffed anchor blocks
- No guaranteed dofollow links sold as a product
- Paid placements labelled as sponsored
- Disclosed relationships on every release
- Corrections rather than quiet edits
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