Referral sessions
Real people arriving from a real outlet, segmented by source and session quality.
Service
A press release report your CFO will not roll their eyes at.
Impressions are a currency invented by people who did not want to be measured. Here is what we count instead.
Quick answer
PressCosmos analytics measures press release performance through referral sessions, backlink inventory with authority and follow status, AI citation share across nine answer engines, brand search lift, and where possible pipeline and revenue attribution via UTM and CRM integration.
Metrics
The four numbers that matter
Link equity earned
Domains linking to you, with authority and follow status — nofollow syndication counted separately.
AI citation share
How often and how accurately answer engines name you for your tracked questions.
Brand demand lift
Change in branded search volume in the four weeks after distribution.
Reporting
Built for three different audiences
For the comms lead
Campaign-level view: what went out, where it landed, what the tone was, what to do differently next time.
For the executive
One page: reach, quality of coverage, citations, and the trend against the previous two campaigns.
For finance
Attribution view: assisted conversions, pipeline influenced, cost per qualified session, with methodology documented.
A note on attribution honesty
Most PR-attributed revenue is assisted, not last-click. We show you assisted models with the assumptions written down, and we never claim a direct causal link that the data cannot support.
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