Resources

Everything you need before you hit publish.

Templates, checklists and guides written by the editors who review releases every day. No email gate on any of it.

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Quick answer The PressCosmos resource library contains press release templates for eight announcement types, pre-submission checklists, guides on writing, SEO PR and AI visibility, a glossary of more than 40 industry terms, and planning tools such as a distribution tier selector and a crisis statement builder.

Templates

Press release templates

Copy the structure, replace the specifics. Each template includes the headings an editor expects and the elements that most often go missing.

Funding announcement

Structure for a raise, with the disclosure items investors and reporters expect.

Product launch

Lead with what changed and for whom, plus the substantiation an editor will ask for.

Earnings release

Result framing, comparison basis and the analyst-facing elements.

Appointment or hire

Executive announcements without the boilerplate biography padding.

Partnership or contract win

Disclosable terms, customer naming and the numbers that make it material.

Crisis holding statement

Six pre-approved statement shapes, ready to adapt under pressure.

Research or report launch

Methodology, sample size and the finding stated plainly in the first line.

Event or award

What to include so a listings desk can act on it without emailing you.

Checklists

Pre-submission checklists

Release quality

  • Headline states the news and fits under 100 characters
  • Dateline present with city and date
  • First paragraph answers who, what, when, where, why
  • At least one specific, verifiable number
  • Quote from a named person with a real title
  • Boilerplate current and factual
  • Media contact monitored during working hours

Search and AI readiness

  • Answer block of 40–60 words near the top
  • Organisation named consistently on every mention
  • Subheadings phrased as real questions
  • Image assets with descriptive alt text
  • Canonical URL on the hosted release page
  • No hidden text, cloaking or prompt injection

Guides

In-depth guides

Tools

Planning tools

Distribution tier selector

Answer four questions about your announcement and get a recommended tier ladder.

Open

Crisis statement builder

Assemble a holding statement from approved language in minutes.

Open

AI visibility audit

We run your tracked question set across nine engines and send you the raw answers.

Open

Get started

Use the resources, then test one release.

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